TBS spoke to the brains behind Instagram brunch enthusiasts @SydneyBrunch. If you skipped breakfast today, we apologise in advance.
TBS: Your Instagram pics are fabulous. If, for whatever reason, you could only save three, which three would you save?
TBS: Can you please tell our readers a little bit about yourself and how @SydneyBrunch came to be?
SB: My name is Millie Gould and I’m currently undertaking a combined law/journalism degree at the UTS in Sydney. After retiring from being an elite swimmer for just over 10 years in 2014, I came to discover the fabulous world of breakfast – an activity that didn’t necessarily have to involve chowing down on two slices of peanut butter toast at 4:30 in the morning, pre-training! I started sleeping in and catching up with my friends over brunch rather than quick coffee dates in-between training sessions. Because swimming is so time-consuming and took up so much space in my life I didn’t have enough time to explore other hobbies and activities that I enjoyed doing. The more brunching I did, the more fun it became, as I began to venture into fancy hipster cafés Sydney-wide.
However, my friends began to complain about the overload of #foodporn in their feeds, so I thought to myself, why don’t I make an Instagram dedicated entirely to my new favourite hobby of brunching? And so @SydneyBrunch came to be!
TBS: InstaMoments: What do you think is the main driver to people coming to your Instagram daily and following you?
I think what brings people to @SydneyBrunch is that they want to know the newest and best places in Sydney to go out for breakfast. Going out for brunch is the new “thing” to do, and people want to find out where new places have opened up and the exciting and unique dishes they might be offering. Instagram allows people to scroll through accounts and browse through all the dishes they want to try and add to their “foodie bucket list” and food Instagrams allow that to happen in one destination.
I’d like to think @SydneyBrunch has a wide variety of posts taken from a wide of difference places throughout Sydney and I think my account appeals to a wider group of people in that way. One of the most popular breakfasts in Sydney is smashed avocado and feta on toast (and that is 100 percent my favourite breakfast too) so a lot of my posts are all about locating the best-smashed avo! I love to find lesser-known cafés, take a nice photo of the food that they are offering and hopefully draw more people to the café to get business – I find Instagramming really rewarding in that way.
TBS: InstaStories: What is the main story you like to tell through your images?
Through my posts to @SydneyBrunch, I don’t just get to travel to foodie hotspots around Sydney like Surry Hills and the Inner-West, I like to showcase different cafés and breakfast dishes from a wide variety of different areas. My main brunch buddy is my boyfriend, and we often go through my Instagram and look at photos of some of the best brunches we’ve had and for us, it evokes memories and experiences that we have shared together, which is something that I find really special about foodstagramming.
TBS: InstaFans: What is the worst way for someone to try and get your attention on Instagram, and what is the best way?
The worst way for someone to get my attention on Instagram is posting photos promoting products that don’t relate to their blog! Food Instagramming should be about showcasing what you love and enjoy about food and cafés, not about endorsing a product!
The best way to get attention on Instagram is posting gorgeous pictures of food. I love when food posts are not just photos of breakfast dishes but when they’ve photographed kitschy salt-and-pepper shakers or gorgeous little pot plants – I think it adds another dimension to photos and makes them look amazing! Filters are always important too – over-done photos take the focus away from the food and can look fake – filters have the potential to really enhance the food as well as the post.