TBS spoke with a great artist of the flesh @sabrinamelei, about travelling to New York, and the beauty of makeup. As always, unfiltered.
TBS: Hello, Sabrina! Your Instagram pics are fabulous – if there was a great Instagram fire, and you could only save three, which three would you save?
SM: This is a hard task but I would have to go with these three; I choose these images because every upload during my trip to New York Fashion week was part of a story:
TBS: Getting to this point; can you please tell The Big Smoke readers a little bit about yourself up until this point and how @sabrinamelei came to be?
I grew up with my mother as an inspiration, as she was a hair and makeup artist, and from a young age I spent most of my weekends in a salon or runway atmosphere. In 2005, I decided I wanted to pursue my long-time dream of becoming a makeup artist. In 2006, I graduated from the Australian Makeup and Special Effects College in Sydney and that’s where it all began. I started a mobile hair and makeup company called Makeup & Hair Boudoir and, after a lot of hard work, grew the business to six employees over the years. I am now a qualified makeup trainer and I have had the pleasure of working with brides, celebrities, designers and makeup brands over the years. Having travelled to New York Fashion Week and working alongside LUOM.O, a Paddington based designer to created her makeup looks for her new collection, has all been hard work but very rewarding. One of my biggest projects this year is head makeup director for Australian Fashion Week, where all Australian designers get to showcase their couture line. This year I celebrate 10 years and Instagram has had a big effect in my growth.
What do you think is the main reason people are attracted to your Instagram?
I love art in any form and I believe that I reach my followers by giving them a piece of me every time I post an image of my work. I think my followers connect with me most when I share with them behind the scenes experiences. They love knowing how this image was created and seeing how it is all put together, what products are used and what location it has been shot in. It gives them the feeling of being involved and it helps them connect with me as an artist. I also express my thoughts by posting empowering quotes.
What is the main story you like to tell through your images?
That I live to create! I love working with all other artists to bring to life a vision to express my thoughts and mood or feeling at the time. That beauty is in every shape and colour, to inspire my followers to start creating and share with the world their version of beauty.
What is the worst way for someone to try and get your attention on Instagram, and what is the best way?
The best way would be to reach out and send a private message to introduce themselves to me. This is a professional approach and it’s more likely to get a reply than a comment lost underneath all the images. Another way is to like a few photos and then start following over time. I think it’s important to build a relationship whether it’s virtual or in person. The worst way would be to comment on an image to check out their page as this is a non-personal approach. It might work in some cases but I prefer to get to know the person I am following a little deeper.