Lisa Crooks

About Lisa Crooks

Lisa Crooks is the eyes, ears, and brain behind foodstagram @spoonfulofpixels. Among other things, she believes that meals on the kitchen floor are the best meals.

Know who you’re Instagramming: @spoonfulofpixels

Approx Reading Time-10We spoke to admitted food porn addict, and “comedian” Lisa from @spoonfulofpixels about her inability to escape food, or to take herself seriously.

 

 

 

Good morning, Lisa! Your Instagram pics are fabulous. If, for whatever reason, you could only save three, which three would you save?

Well, I think it’s telling that two of them are desserts! But really, when I look at these, I see one that’s willing to be messy, one that shows off its ingredients, and one that proves that you can eat your food and then Instagram it!

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Can you please tell our readers a little bit about yourself and how @spoonfulofpixels came to be?

Well, I’ve wanted to be a photographer for as long as I can remember (just behind cupcake artist and professional brûlée blowtorcher). I grew up in Sydney, but the sun and beach lifestyle don’t really suit my pasty façade so 18 months ago my partner and I moved to Melbourne and bought a cat (@sir_bromley…next big thing in pet stars, I’ve clearly become a stage mum).

We really love the (food) culture here! I spend my time playing senior graphic designer and photographer at a large scale hospitality company.

For me there’s no escape – I’m constantly surrounded by food, which is great. Who doesn’t want to work with bombolinis, cakes and sous vide delicacies on a daily basis. So my Instagram is really an expression of my obsess- well, let’s say passion. Sadly, I don’t remember my first food photo…I think it was a badly lit and styled butternut pumpkin with some shutterstock-esque styling of spices.

 

What do you think is the main driver to people coming to your Instagram daily and following you?

I’d like to say it’s my kickass humour! But I know my followers and I share at least one thing: our obsession with foodporn. I know it’s the reason I’m personally always flicking through my feed. I’ll be standing in the kitchen cooking, cleaning the bathroom, even (or especially) on the way to the gym – all the meanwhile, with my phone in my hand. Bad habits. But I like to look at it as maximum productivity.

 

What is the main story you like to tell through your images?

Most importantly: food doesn’t have to be serious. I guess I have a similar mantra to Nigella Lawson (even though we’re just polar opposites): no-one is perfect – particularly when it comes to eating and indulgence. Late night snacks eaten on the kitchen floor are the most enjoyable.

 

What is the worst way for someone to try and get your attention on Instagram, and what is the best way?

I had a conversation with my boyfriend the other night about knowing that you’ve “made it”. I came home after an otherwise great day at work to find someone had completely rampaged through my posts leaving comments about veganism and my incompetence/lack of knowledge (keeping in mind, while 90 percent of my posts are vegan, I’m a vegetarian and don’t promote myself otherwise). It was at the end of the day, just a drop in the ocean, and not something to be concerned over but it did get to me. Needless to say, that was not a good way to get my attention.

It’s hard having a complete stranger question your motives, but I guess that means I’m doing something right?

The best way? Positive feedback or making and re-posting my recipes! I love to see people actually using them as it makes the time and effort that goes into a single post all the more worthwhile. I don’t want to make food just to look at – food is for making and sharing. So whenever someone makes and shares my recipes back at me – that’s the ultimate compliment.

 

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