Approx Reading Time-11With our partners at Lifebroker, we look at the unique characteristics that make us identifiably Australian, and how that is putting us at risk.


We have a unique defiance in this country. The Aussie rebel streak almost seems to have infiltrated our genetic coding. We do things our way. And to Hell with those who dare tell us otherwise.

We know what we value in life and we live by these values. Worldwide, we are known for our characteristics which make us immediately identifiably Australian – both as people and as a country. Be it our laid-back attitude, our sharing and caring nature or our self-deprecating humour. We believe in celebrating individuality, in taking risks and chasing our dreams.

Australia is a farming country, a bush country, a beach country, and all things in between, with generosity as huge as our outback. It’s this happy go lucky optimism that often proves to be our biggest downfall, however. When hard times come, they come crushing down on us, with the things we cherish the most putting us at most risk.


Fortunately, these moments provide Australians with opportunities to reach out to the rest of the country to hoist us back up to sure-footedness, or, for those of us who’ve been more fortunate, to reach out with a helping hand to those in need.

Examples of this can be seen every Christmas, year in-year out, as our pride in being known as a bush country is challenged, with bushfires threatening homes and lives in every state and territory. Unable to fight the fires ourselves we offer clothes, food, bedding, mattresses and even safe places to stay to those who’ve lost their homes and possessions.

Following storms in June of this year which destroyed homes all over New South Wales, volunteers grouped together to provide cleanup to the small town of Picton, in NSW’s Macarthur Region, which was utterly devastated by the disaster, and looking further back to the beginning of 2011, we raised over $11 million in aid in response to the 2010/2011 Queensland floods.

In 2016 alone, the Cancer Council has funded $65.5 million in cancer research – essential, considering an estimated 46,880 people will die from cancer this year and we are a country known for our beautiful beaches and days spent with family under the sun.

We’re a nation of givers. Also a nation cynical toward planning for the future. Something as simple as income protection should be essential for anyone reliant upon their salary. Being underinsured and unable to work after losing your home is a heartbreaking outcome.

Consumers also heeded the distress call of Aussie milk farmers when only a few months ago the industry’s biggest milk buyers applied retrospective cuts to the price of milk, with our efforts spending a few cents extra on Australian milk brands attempting to stop these farmers from losing their businesses.

We band together in times of countrywide crisis. The risk with all of these things is how shortsighted we can be; our endearing, stubborn opposition to authority; our overconfidence in going it alone, not needing help from others; our unwillingness to prepare for rainy days, possibly because we’re so spoiled by sunny views, and warm BBQs and picnics, that we forget such rainy days exist.

We’re a nation of givers. Also a nation cynical toward preservation, protection, planning for the future. We postpone health and financial issues, often even deriding them despite the fact that, ironically, the majority of Australians will need help with both at one stage or another in our lifetimes.

Something as simple as income protection should be essential for anyone reliant upon their salary. And sadly, there were far too many reports claiming that people were severely injured trying to save their houses in the aforementioned bushfires. Being underinsured and unable to work after losing your home is a heartbreaking outcome.

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For those of us who want to enjoy our time on our island, under the sun, swimming, riding, bushwalking, there isn’t enough time to be bogged down by the technical terminology most insurance agencies present us, so we tune out. This is where Lifebroker step in – to help protect us from what life throws at us so we don’t have to worry about relying on others for help, should the tides turn against us.

Lifebroker isn’t an insurance company. Rather, they process your information and present to you an easy to read overview of what is available to you from eight of Australia’s leading life insurers. Most importantly, their customer-focus keeps this comparison service absolutely free of charge, meaning it costs you no more than if you were to go direct to the insurer.

Their clear, concise, well-presented table of options cuts back on the financial and business sounding speak that we’d usually tend to skim, saving time and sparing confusion, making the whole experience of putting security in place for ourselves and our loved ones that much easier. That they include not just prices but features, inclusions, exclusions and benefits of different products in one easy to digest table makes the world of difference. Their flexibility and transparency is proving crucial in changing Australians’ views toward insurance.

Whether it’s life insurance for those who want to leave something behind for family should life throw an unexpected curveball; a family living by the ocean who want to make sure that their Aussie dream doesn’t turn into a nightmare; or a quiet-life-loving Aussie romantic who likes to have a cuppa on the balcony among the birds and trees, Lifebroker are the people providing Australians with information about life insurance, so we can make better informed decisions.

Lifebroker help you do insurance differently. That Aussie defiant uniqueness exists in them and is tailored to the rebellious streak in Australian consumers’ attitudes. They’re providing Aussies clarity about finances and a sense of better control, meaning we can leave the worry, frustration and guesswork behind and do what we love most, as we move into a more secure future, having protected the life we’ve built.


Lifebroker is a TBS partner. They work with a range of leading life insurers to
make comparing insurance options easy for you.



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