Roger Pugh

Asset.Guru: Small is just a size thing


Approx Reading Time-10Our partners Asset.Guru are bringing the same quality of information that big businesses expect, to the assets of the SME world.


Life was never meant to be easy for small and medium businesses. The trick is to prevent it getting too hard.

When ministers proudly declare that their government has achieved a big increase in employment SME owners must feel like chucking something at the television. They comprise the biggest employment sector in Australia built by their own risk investments yet some governments don’t even rate them worth cabinet representation.

In business as in many other aspects of life small and medium don’t always have the same clout as big. The destiny of SMEs seems to be subject to a mindset that they might be worth thinking about one day when they have matured into something more substantial.

But the very size of many SMEs is critical to their success. The appeal of many local coffee bars is that they aren’t Starbucks, many small software operations offer specialist benefits over US multinationals and the genius of entrepreneurs and inventors has been prone to flower more freely in smaller, less complicated environments.

Consumers of the 24/7 news cycle would be forgiven for believing that it’s government who is responsible for providing the cash which pays the country’s running costs. On the contrary it comes from businesses large, medium and small which manufacture components and skills into finished products and services that produce added value, economic growth and revenue for government.

Asset.Guru003Leading commentators have often expressed concern that huge multi-national conglomerates could one day become so powerful that they could even pose a threat to democratic government. First however they would have to overcome stiff resistance from SME’s who so far have proven surprisingly resilient guardians of our democracy.

You would think that as the country’s largest employer, a guardian of our democratic values and a major contributor to national prosperity, the government would go out of its way to ensure the SME sector gets the best possible support.

However despite advertising themselves as the ideal partners for SMEs, banks all too often prove merely fair weather friends.

It seems incongruous that owners of SMEs should cop “penalty rates” for providing employment at weekends.

Government red tape at least brings equality to small businesses because it can render them just as complex to manage as big businesses.

Creditors and banks provide a consistent and comprehensive service to ensure SMEs stay fully informed about their liabilities. But assets are a different matter.

Many SME owners suffer recurrent spreadsheet dyslexia trying to ascertain the current status of their business assets; should they be updated, replaced or written-off? Are they as big an asset to the business as they should be or are assumed to be? Are they being managed as effectively as they could be?

No business can be managed efficiently without accurate answers to those questions and Asset.Guru is a guaranteed source of them for SMEs.

Asset.Guru is a management consultancy on a mission to provide SME owners with the same range and quality of information about their business assets as has been routinely enjoyed by big business. In fact they have tailored the programmes designed for big corporations especially to suit the needs of SMEs.

They are leaders in the specialist techniques SMEs need to make their mark in today’s complex and tumultuous market-place. And they supply a constantly updated online programme comprising all the concurrent data on a business’ assets that it could possibly require to manage them optimally.

So now SMEs enjoy equality with big businesses not just in the amount of red tape they suffer but also in the quality of support they can access in the vital area of asset management.

Working with Asset.Guru will affirm that while it’s never easy being small it’s a whole lot easier than it used to be.

Asset.Guru captures all your existing asset data, allowing you to interrogate in real time. Try it for free here.

Roger Pugh

Following a career that comprised heading up global marketing departments and advertising agencies Roger made a seachange to his hobby of humorous writing by co-founding Political Satire site, Friday Mash. Roger is now the Native Content Director, heading up The Big Smoke’s Creative team and a regular political columnist in both Australian and USA editions of The Big Smoke.

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