Approx Reading Time-10We chat with one third of @omgitsbomb and get the lowdown on food trends, authenticity on Instagram, and the does and don’ts of Internet correspondence.




Hi, guys! Your Instagram pics are fabulous. If for whatever reason you could only save three, which three would you save?


Can you please tell our readers a little bit about yourself and how your Instagram came to be?

I’m Ron, an experienced I.T. professional with a passion for food. I’ve been blogging (actually writing) for years, before Instagram came to the forefront, but stayed on top of food trends here and abroad. It never really dawned on me to take Instagram seriously until early 2015 when Juliana and I already had upwards of 2,500 followers. The name also came later when we got together with Mir to decide on focusing on both New York and Los Angeles food scenes. Both are equally distinct, and both garner a lot of attention. It sort of just came together.


InstaMoments: What do you think is the main driver to people coming to your Instagram daily and following you?

People are attracted to the idea or notion of what is Bomb-dot-com. It’s not something a person can convey into words. You really have to show it, because we seemingly always eat with our eyes first. Experiencing the taste is perhaps the key. If it wasn’t memorable, then it certainly isn’t worth mentioning…and we’ve kept to that. It’s one of our tenets and keeps us grounded; authentic.


InstaStories: What is the main story you like to tell through your images?

Many aspects of food can have that oomph…quantifiable as Bomb-dot-com. Visually, it has to be stimulating, and if anything, to stir the soul. There’s something to be said about something that looks ordinary versus something that’s outrageous. We’re able to find that in both cases, by way of shifting angles, changing colour palettes and lighting.


InstaFans: What is the worst way for someone to try and get your attention on Instagram, and what is the best way?

The absolutely worst way would be to DM me love letters. We love our followers, but not to that extent. I think spamming would be a no-no as well. Just be yourself and please be patient. We get correspondence from every channel imaginable. Getting back to people is a process in itself. The best way would be via email. A well-constructed piece of writing goes a long way toward expecting a structured response.



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