Know who you’re Instagramming: @AmourDuCake

Approx Reading Time-10We spoke with notable Parisian pastry demigod @AmourDuCake about the elevation of cakes to art, and why the cactus macaron is everything.




Bonjour, Tracy! Your Instagram pics are fabulous. If for whatever reason you could only save three, which three would you save?

Unicorn cake by @lapetitepop on Instagram. Unicorn cake is the best cake of 2016! I am a big fan of the unicorn.


Rubik cake by @cedricgrolet on Instagram. I love this cake, he is so original and beautiful.


Cactus macarons by @sanna_hederstedt, it’s my favourite macaron.


Can you please tell our readers a little bit about yourself and how @AmourDuCake came to be?

My name is Tracy, I’m 25 and I live in Paris. I’m a mother of a little girl, I love everything original, unicorns and pastels colours. As I like food, and pastries in particular, I created the Instagram page @AmourDuCake last July just to keep track of every pastry creation that inspired me. I simply reposted what I thought were creative and innovative pastries by pastry cooks from all over the world, and, from day one, the likes and followers piled up. It was crazy, but since I felt I wasn’t the only one in need of the kind of page that would just share and promote innovative pastries, I decided to continue, and the community kept on growing. Today, we’re at more than 66k followers, I haven’t changed my motives and I keep on sharing pastry cooks’ creations, offering visibility to these amazing cooks and allowing the community to get to know them better.

What I love and find amazing is that the @AmourDuCake community is an international community. Let me take this opportunity to salute every Australian that follows the page! I love you all!


What do you think is the main driver to people coming to @AmourDuCake daily and following you?

I think the main driver to people coming and following me every day is that the page evolves around everything original, that it shares a different universe and allows people to get inspired and create themselves. It also is just a pleasure for the eyes, enjoying every bit of the pastry – through the picture, without gaining any kilos. The thing I try to do is share creations you can only find on @AmourDuCake, so it’s not just another page with thousands of random, cute pictures of pastries; it’s a page you’ll visit and discover at least one thing you haven’t found anywhere else yet.


What is the main story you like to tell through your images?

I wish to tell that even in the medium of pastry, creativity is limitless.


What is the worst way for someone to try and get your attention on Instagram, and what is the best way?

The best and the worst are not so far apart. Just don’t harass me with constant messages, you don’t have to. I read them all, one is enough. So if you’d like me to share your creations, just send me a message with kindness. I’ll do my best to answer as quickly as possible.


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