Know Who You’re Instagramming: Ricky Sam from @forksake

Ricky Sam of @forksake has a problem. One which revolves around fried chicken, not that we’re here to judge. This is a place of learning. And love handles.



TBS: Hola, Ricky. Your Instagram pics are fabulous! If for whatever reason you could only save three, which three would you save?

Ricky: Hey! Asking me to pick my three favourites is like you’re asking me to pick my favourite child, but here it goes.

Mr Miyagi kingfish: I think this picture kind of captures my style and aesthetic for Forksake. I also think Mr Miyagi is one of Melbourne’s coolest restaurants.

Son in Law fried chicken: I just love fried chicken and this one makes me drool every time. This post actually inspired me to create a spin-off Instagram account @frightchicken. Go follow if you love fried chicken as much as I do!


Communion wine: This is the finished bottle of wine I created for a competition called “Wine: Baptism of Fire”. One of the coolest opportunities and experiences that came from having a food blog.


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Roaring coffee to start Ћ day.

A post shared by Melbourne Food (@forksake) on

Coffee with a cool latte art from a café in Port Melbourne: My first ever Instagram post.


And what about our favourite Insta video clip?

Sisko hot chocolate sphere: Because it got a lot of views before Instagram introduced the algorithm.


Can you please tell our readers a little bit about yourself and how @forksake came to be?

I’m originally from New Zealand, before moving to Melbourne in 2012. I started @forksake as a way to showcase my food photography, document my food experiences, make my friends jealous and also make new friends with like-minded foodies. Starting a food blog has been one of the best decisions of my life really.


What do you think is the main driver to people coming to @forksake daily and following you?

My goal for @forksake is to inspire people, share the latest food trends and spark conversation. I think the main driver of people coming to my Instagram would have to be foodporn. People love that shit.


What is the main story you like to tell through your images?

The aesthetic of my Instagram images is pretty straightforward. I don’t really do much food styling, flatlays or anything too over-the-top. I like to showcase the chef’s plating, the hero ingredients and the emotion behind each dish.


What is the worst way for someone to try and get your attention on Instagram, and what is the best way?

The worst way to get my attention would be to tag me in a photo. I get so many tags that they are often ignored. I check my DM’s every now again but they also get flooded at times. I would say the best way to get my attention is probably via email.



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