Jessica Hirsch

About Jessica Hirsch

My name is Jessica and I am a New York-based food and travel photographer. I am the founder of @CheatDayEats and @YourRoomService which highlight food and travel all over the world. Through my organic feed, I showcase my own personal experience and I hope to inspire people with my content. I am leaving my job as a high school math teacher to pursue my dream full time and I am excited to have my audience along for the ride!

Know Who You’re Instagramming: Jessica Hirsch of @cheatdayeats

We crossed paths with genuine New Yorker and genuine food addict @cheatdayeats about the value of crossing the country to eat a cheeseburger in bed. Works for us.



Hi Jess! Your Instagram pics are fabulous. If for whatever reason you could only save three, which three would you save?

And your favourite Insta video clip?


Can you please tell our readers a little bit about yourself and how your Instagram came to be?


My name is Jessica and I am a New York based photographer and content creator. This was not always the case. I moved to NYC 5 years ago so I could have an easy commute to the South Bronx. Two and a half years ago I started @cheatdayeats as a hobby that allowed me to express my obsession over what I was going to eat on my cheat day. I always loved photography and taking pictures of my food so when I saw that there was a food community on Instagram, I knew I had to be a part of it. My account picked up a lot of traction and I was excited to see people were curious about where I was eating next! Today, my account has evolved to be an extension of my life and I love sharing it with my audience.



InstaMoments: What do you think is the main driver to people coming to your Instagram daily and following you?

@cheatdayeats is super relatable and people come to my page to see over the top drool-worthy posts that will inspire them during their next meal. I also think they come to my page because they know they can trust my opinions on where to eat and travel to next. I find my audience often speaks to me as a friend, and I love having that relationship with them.


InstaStories: What is the main story you like to tell through your images?

With each picture or video, I want to inspire my audience to have the same experience I am having at that moment. Whether it be indulging in a dish at a beautiful restaurant or traveling across the country to eat a cheeseburger in bed. These experiences bring me so much happiness and I want my followers to have those experiences too.


InstaFans: What is the worst way for someone to try and get your attention on Instagram, and what is the best way?

Worst way– DMing me creepy pictures

Best way– posting a picture of somewhere they went because I inspired them to go there with one of my own pictures or videos.



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