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Seeking or gifting a new watch this season? If it’s for a man wanting a simple design, I discovered you want to favour the selection of “women’s” watches instead.
I found out recently my taste in watches is what the industry labels “women’s” watches or “youth” watches if they are trying to make their product more marketable. “Men’s” watches are big, with wide wristbands, and “unique” appearances. Women’s watches are subtle, sleek, with a reserved look, and although there are dial colours like red, the watch faces themselves are scantly adorned. Women’s watches are a lesson in minimalism, while men’s watches wax complex to near obtuse. Men also pay more for their flashy, multipurpose watches.
I came in contact with this watch arcana when I – wait for it – bought a watch. I haven’t worn one since Iraq and I grew to hate tactical watches while I was there. What are tactical watches? Big, clunky watches made of resin, equipped with a C-130 load of features and capabilities. Were one to spend long amounts of time in hostile environments, these timepieces would be ideal. But because the men’s aesthetic hearkens to ricky-recon style watches, I can’t wear them. Women’s watches, however, are another story. Small and unobtrusive doesn’t mean inferior. Watches aren’t any more or less resistant to shock or water because of gendering.
What watch fits my wrist? I like Swiss Army watches in their minimalist forms, under $100, with red dials from yesteryear. I’ll do my best not to crack its face, but whatever tries to run a ring around time is bound to fail.