According to a new study, the longer you Tinder the more likely the app will change how your brain literally operates.



We understand what Tinder does to our downstairs parts, but what of the damage to our upstairs cupboards? According to a woman I met on that very platform, Tinder can be defined as a “nihilistic mindfuck”, but let us try harder and dig deeper. Deeper than that. Yeah.

One recent study likened the cause and effect of excessive Tindering is akin to those who are subject to the wily charms of the slot machine. Check this. Consider the element of unpredictable rewards associated with the use of Tinder. We know we’ll win, we just don’t know when. Unpredictable rewards cause more activity in reward regions of the brain than rewards we know are coming.

The pokies of the smokiest corners of your local operate on the same principle. You drunkenly hit it enough times until you get that sweet sweet feature. Tinder does this with people. More Phillies!

Even walking away from Tinder keeps you linked, as when you invariably return (which you will), the collation of new matches restarts the process in earnest. The problem is that the longer you’re in, the more it changes your brain. I’d love to link a Shakespeare quote that explains it, but it’s on my profile, so come find me.

Neurobiological models have suggested that Tinder enables everyone’s favourite free drug, dopamine.

The feel-good feeling usually arrives when individuals get a reward, and the dopamine neuron firing increases in response to the pleasant sensation they feel. Eventually, dopamine neuron firing intensifies not in response to the reward itself, but the prediction of the reward. Explained in the Tinder realm, taking value in reeling in the matches, but not meeting anyone.

The match is important, not the possibility of a life shared with that person.

This way, the thrill of the chase is the articulation of the runners, but never bothering to run it.

Sounds perfect to me.


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