TBS Next Gen: Vegan meat, the other other white meat

As part of The Big Smoke’s Next Gen program, Bailey Mason analyses the growing vegan meat market and the resistance shown by those who rely on animal-based products.




Student: Bailey Mason
Mentor: Jordan Rivkin
Topic: Vegan meat is a better alternative than animal meat


The animal agriculture industry is getting upset that vegan meat alternatives are becoming increasingly popular, and their response isn’t to transition into plant-based food but instead cause chaos to companies selling animal-free meat. In some parts of the United States, you’re not even allowed to call something “meat” unless it comes from an animal.

It does seem that a lot of the animal agriculture industry is against plant-based meat, however, the largest supplier of meat in the US, Tyson Foods, has recently invested in a vegan company called Beyond Meat. It shows that even animal agriculture can see the vegan uprising coming as meat can be made from plants.

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Animal agriculture is currently playing word games – what is “meat” and what isn’t – and really the tables should be turned on animal agriculture for their misleading use of other words and phrases, such as “humane slaughter”. “Humane” means compassion but killing animals can never be done in a compassionate way.

Australians are starting to move away from eating animals, and having vegan meat alternatives is a new delicious way of leaving animals off our plates. It’s also better for the environment. As well, vegan meat alternatives can also contain a lot of protein without all the carcinogens or cholesterol.

Funky Field’s Plant-Based Mince has recently been introduced into the meat section of Woolworths. Supermarkets such as Woolworths are seeing an increasing demand for vegan meat alternatives so even they even believe that the meat section should also include meat not made from animals.

It’s 2018 and the truth is that meat no longer needs to come from animals – it can now be made from plants with the taste and texture of animals but without the exploitation or slaughter.


This article is part of a series for The Big Smoke Next Gen.

The Big Smoke Next Gen is a program which matches professional and experienced writers, academics and journalists with students who wish to write non-fiction articles and voice their opinions on what is shaping the nation.

For more information about our program at The Big Smoke, or to become a mentor, please contact us.


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