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Spotify teams up with Ancestry to drop DNA-mixed playlists


For whatever reason, Spotify has teamed up with Ancestry.com to soundtrack your journey of self-discovery. Mine included Dizzee Rascal. Bummer.



There’s a statement often uttered, in that x song is my jam. You’re unsure why, but whenever you hear those familial bars, your limbs are thrown akimbo, and your exclamations rattle the glassware. As a white person, I know that Mr Brightside and Mr Jones are the paternal figures of my ancestry. Similarly, I know that while we’re all living on a prayerI know we’d freely walk a nonsense distance to end up on your door. Da da da.

However, in an effort to discover how strongly linked our music is to our DNA, Ancestry has dropped a collab to determine just that, connecting users to their past via their playlists. “It’s so much more than the stats and the data and the records,”says Vineet Mehra, executive vice president and chief marketing officer at Ancestry. “How do we help people experience their culture and not just read about it? Music seemed like an obvious way to do that.”

You’re free to sample it yourself, providing you’re ok with an algorithm pigeonholing you. I took it, which returned something odd. Seems I’m a genetic puzzle birthed in the ‘hood. My DNA pie sliced thusly: 17% Hip Hop, 17% Hardcore Hip Hop, 17% Gangster Rap, 17% East Coast Hip Hop, and 15% Rap, presumably because there’s nothing that urban wordsmiths love more than statistical parity, right? Yeeaaah, boy?

From there, Ancestry will curate your very own genetic playlist, on the proviso that you pay for it. It’s ostensibly the same function that Ancestry offers, but with a banging soundtrack. I mean, I’m extremely anglo, and I’m not entirely sure I want to relive the crack of musket fire to Wagner.

Sticking entirely to my lane, the playlist which propped up England did feature some tunes that were completely representative of that country, headlined by our first lord of Rolex ownership/bassline junkiedom, Dizzee Rascal.




I mean, it’s not exactly William Shakespeare or John Milton, it’s much better, yeah?

This be the streets I iz from, blud.



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