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Practifi: How financial advisors should be utilising technology to add value

It’s an age-old problem: How can your company meet the growing expectations of your customer base? Practifi has the answer.



Adrian Johnstone, Chief Commercial Officer and Co-founder of Practifi, recently spoke to the Entrepreneur Podcast Network (EPN), where he went into depth about his company, what inspired its inception, and what the future holds for the financial advice and services industry as Practifi expands into the US market.

Practifi is the business management platform for the financial advice industry. It is an exciting alternative to traditional CRM systems and offers an end-to-end solution that revolutionises financial services businesses by enabling them to reach their full growth potential. With Practifi you can run your business on the cloud, automate your workflows, integrate the best tools and build the advice business you’ve always imagined.

Speaking with Eric Dye, founder of the EPN and eHealth Network, Adrian discussed how companies can leverage technology for growth, with a specific focus on the financial services sector. Among the array of topics discussed, one focused on how the financial services industry is ripe for change, and seems to be positioned to make the most of the moment.


Listen here:


For Adrian, the answer is fairly straightforward: “…the biggest challenge for them is, how do they help their customer? The technology they mostly have today is, how do they write advice or, how do they tell you information that you could probably otherwise go and find on the Internet or by talking to the financial provider themselves?”

According to Adrian, the struggle industry insiders are facing is the fact that they’re not sure how they can add value to the relationship an advisor has with their clients.

Additionally, there have been concerns about what the economics are when it comes to running their businesses.

“How do they increase the way they can serve more customers, and to do that in a way that meets (the customer’s) expectations, and meets their own compliance obligations?” Adrian said.

It’s technology like Practifi’s that was created to help bridge this gap.

To listen to the whole podcast, click here.
To learn more about Practifi visit practifi.com.



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