With Digital Marketing services always on the expanse, small businesses and start-ups can find it tricky to prioritise where to focus their energy and budget to achieve the best results.
There are plenty of offerings out there, like Search Engine Marketing, Conversion Rate Optimisation, Social Media Marketing and Content marketing, but it’s important to work out which service is the best fit for your customers.
The Customer Comes First
First and foremost, make sure you choose a Marketing Agency who can help analyse your customer demographics and provide insights into how they are using the internet to search for a product or find purchase inspiration.
Think about the customer’s journey towards purchasing: Does the product or service you are trying to sell have a short or long buying cycle? Do people need it every day, or is it more specialised?
Not everyone will browse or shop the same way, however with industry-based data and analytics, we can start to understand how your customers are using the internet. Young people, for example, are more likely to buy products after they have been promoted to them via Instagram and facebook. Older generations may turn to Google, especially if they’re looking for a product or service they’re unfamiliar with. Knowing this will help you select your marketing channels and focus your efforts in order of priority to find the biggest audience- or the ‘lowest hanging fruit’.
The bottom line? Take your strategy to where your customers are and spend your time doing it well and leading the space. You want your brand to be famous for something within a certain sector before you try to be all things to all people.