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The Daily: The ‘no bs’ brand shaking up the male skincare market

‘The Daily’ wants to make male skincare easy, local and with absolutely no BS. 

 

 

Let’s face it: for most women, a daily beauty routine is just part and parcel of being female. It isn’t just fun to keep on top of the latest makeup, skin-care and beauty trends, for many, it’s a priority.

But ask any bloke what is at the top of their “to-do” list, and chances are, it isn’t a skincare regime. But this shouldn’t be the case! Like drinking enough water and getting enough sleep, taking care of your skin is equally important for both sexes. This is why the folks from The Daily are trying to keep things simple, by uncomplicating- and getting men interested in- the over-complicated skincare market. Because while skincare can be fun, it can also be pretty overwhelming, and it doesn’t need to be.

At the end of the day, all anyone really wants is clean, healthy skin that looks and feels good. Pretty basic, really! That’s what The Daily reckon, anyway. CEO Henry Weaver spent four years in the Sydney start-up ecosystem after studying law and backpacking around Asia before coming up with the product, “There was nothing really out there (in men’s skincare) that I felt represented me… Quality for men without the price tag is hard to come by.”

That’s why they’ve created three key products that will get your skin looking and feeling it’s very best.

Feeling like you need to wash off your day? Try ‘Clean Face’ which, well, does exactly what it says: This deep cleansing gel removes dirt, oil and pollutants from your skin. It’s fantastic for all skin types, giving you a deep cleanse and boosting your skin full of antioxidants. (Don’t know what they are? No worries. Just know they’re good for you!)

Looking to de-puff those eyes after a big night? ‘Fresh Eyes’ will get you sorted. Ideal for all skin types, it actively lifts and firms skin around the eyes and reduces wrinkles, meaning you’ll wake up looking more like Patrick Bateman and less like your Nan’s shar-pei.

Finally, there’s ‘Skin Repair’, the ultimate in hydration. This lightweight daily moisturiser will tackle the toughest of razor burn, itchy skin or breakouts. It doesn’t matter whether your skin is oily, dry, blemished or just a bit problematic, this hard-working moisturizer will sort you out in no time.

Three, uncomplicated products that do exactly what they say, created by a group of guys who just want to make skin care simple. For CEO Henry, it’s been a really interesting process. “I think men just don’t really talk about it (skincare)… but the more I have spoken to the other blokes, the more I’ve realised they all have something they do each day and they do it in their own way. So, The Daily is about making it accessible for every guy in their own way.”

Aussie created, Aussie made and now loved around the world. On top of that, all The Daily products are vegan, organic, cruelty and paraben free, meaning you can slap them on your face with confidence knowing you’re doing good by your face, your animal friends and your planet.

The Daily is the Good Stuff. It is No Bullshit Skincare. Clean, moisturise and hydrate and keep yourself looking young, healthy and handsome.

 

To find out more, and to tell us #whatsyourdaily, visit https://www.thedaily.io/

 

 

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