Those watching the Women’s World Cup will be those who kick FIFA in the balls

Last night, our national team beat Brazil. However, the greater meaning of the Women’s World Cup sits just below the surface.



Last night, we managed to beat Brazil at a World Cup in France. Despite this, I witnessed it in the anti-social chill of my lounge room, with a homemade Matildas shirt on my back. I crossed Tim Cahill out and I scribbled S-A-M K-E-R-R. Despite this, despite everything. We won. The times they might be finally a-changing.

Might be.



We know FIFA as an organisation is corrupt, but I also know they’re misogynistic, cheap and extremely petty. This year, the prize money for the WWC is US$30 million. That’s spread out over all 24 teams (the winning team gets four million). While it may be double what the women got for the last World Cup, it pales in comparison when one notes what the men took home.



On that point, FIFA just happened to organise the Men’s Gold Cup Final, which is a competition exclusively for North American nations on the same day. While credibility is slowly being gained, we’re not that far removed from head scrotum Sepp Blatter noting that female football would be more popular if the players wore short shorts. Which loudly illustrates who the game is truly played for.


ABC News


The game is less about kicking a piece of plastic beyond another for the benefit of nationalism, women’s football is powered by liberation — strong women hurling their bodies about with speed and fluid grace, unencumbered by all the “nice” bullshit we’ve been saddled with for centuries. It’s wonderful to watch.



This morning matters because it was a moment witnessed by those who’ll who eventually give FIFA that long overdue kick in the balls. Cynics may never be reached, and legitimised success may drive them further away, projecting their defensiveness. Frankly, I don’t care. This operates not for the benefit for them, it’s for us.



While I don’t think Nike are great supporters of women, as they recently made headlines for ditching their less notable pregnant athletes, they do know marketing, and they do know how to squarely hit one in feels.



Dream further, indeed.



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