Brenton Moore

About Brenton Moore

Brenton is somewhat a musician, somewhat a writer and has worked with a number of writers and musicians in Australia, and intends to continue doing so. Even if he has to work retail.

The brands deserting Alan Jones should not be celebrated

Advertising brands deserting Alan Jones should be met with suspicion. These brands knew his, and the volume of their sudden shock should ring hollow.

 

 

Call me a cynic, but there’s no advertising like hate-vertising.

Koala, the mattress brand has notched a rather large thumbs up from the populace after writing this tweet.

 

 

However, Koala’s last straw comes with a rather serious caveat. The timing is suspicious, as they’re now sick of Alan Jones. They’re the same company that poured in money to support him, or at least, the amount of listeners he promises. Alongside Koala, Anytime Fitness, ME Bank, Snooze, Bing Lee and Amart pulled the plug, with Anytime Fitness stating that “the comments made last week by Alan Jones regarding Jacinda Arden do not represent our view or values.”

Again, timing. And again, Alan Jones has always been Alan Jones.

The list of his public missives are well known. This isn’t an isolated incident. Jones famously had a part in the Cronulla Race Riots of 2005, saying that the assault of two lifeguards was due to “middle eastern grubs”, later saying that his “suggestion is to invite one of the biker gangs to be present in numbers at Cronulla railway station when these Lebanese thugs arrive, it would be worth the price of admission to watch these cowards scurry back onto the train for the return trip to their lairs…Australians old and new shouldn’t have to put up with this scum.”

 

Confrontation has been a large part of the Jones brand. This we know, this is what everyone knows. It’s what made him popular, but supporting him, before publically removing that support after he continued being Alan Jones; nah.

 

We all know what happened next.

Confrontation has been a large part of the Jones brand. This we know, this is what everyone knows. It’s what made him popular, but supporting him, before publically removing that support after he continued being Alan Jones; nah.

Jones courted controversy again in 2012, over ostensibly the same comments as last week, saying that Julia Gillard’s father “died a few weeks ago of shame. To think that he had a daughter who told lies every time she stood for parliament.”

After the comments and subsequent backlash, upwards of 80 advertisers pulled the plug, costing Macquarie Radio about $80,000 a day.

At the time, many called for Jones to be booted for his comments. The same radio show re-emerged a month later, sans advertising.

Clearly, the ship was de-scuttled, as seven years later, we’re dealing with the same situation. Advertisers returned to his company, as he emerged from scandal, washed clean by the Lourdes of short term memory, and why not, he’s welcome to his opinion.

The fact that “Koala” is the top trending tag in the country with 15,000 tweets at the time of writing, you’ll excuse me if I don’t view this as a great moment of sense and logic, and view it as a matter of dollars and cents.

As Koala said in their tweet, it’s “time to wake up”. Hard agree. I suggest we don’t readily herald these brands as beacons of wokeness, as they freely entered a deal with the same shock jock they’re suddenly shocked by.

 

 

 

 

 

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