Netflix and Disney crack down on family values, will limit password sharing

Well, it seems the good times are over, as Netflix and Disney will now hunt down those who share their passwords with those who have not paid for their service.



This is the end, my Netflix sponging friends, the end.

It seems that someone didn’t keep their little traps shut about our secret account sharing arrangement, as one tech has decided to roll out an AI that solely exists to track down those who are using the flicks of others to get their visual kicks.

According to a study undertaken by Magid, 26% of millennials give out the credentials for video streaming services to other people. Which is a very selfish 26% indeed. Those who thought it’d be better to virtue seek, instead of being quietly cool about it.

Good work, nobheads, you’ve ruined it for the rest of us. Further research believes that the cost of sharing instead of paying will equate to $9.9 billion lost by 2021.

The company in question claimed that its tech can pinpoint cheapskates and figure out of someone is streaming at a location that differs to the one on the bill. Trials have already begun, with the CPO of Synamedia stating that “…casual credentials sharing is becoming too expensive to ignore. Our new solution gives operators the ability to take action. Many casual users will be happy to pay an additional fee for a premium, shared service with a greater number of concurrent users. It’s a great way to keep honest people honest while benefiting from an incremental revenue stream”.

Added to this, Netflix’s greatest threat, Disney+ has already announced that they’re not going to take any sharing, as they’ve enlisted the help of an American cable company to act as an enforcer. Charter is America’s second-biggest cable company. The partnership will allow customers to buy a Disney service through Charter, according to Ars Technica, which would apparently prevent them from sharing a login with friends. It’s unclear how this would actually be enforced, but the companies’ statement said they “will work together to implement business rules and techniques to address such issues as unauthorised access and password sharing.”

Yeah, well, it’s a pirate life of me, yo ho ho.

Obviously, these countermeasures represent the boom swinging down on those who very nicely broke the law. As crime (and human ingenuity) will always outpace the censor, I suggest that the next subversion we come up with will be a bit more clandestine and a lot more hush hush. Not that we condone that kind of behaviour. No, not at all. We (See) pay (you) for (in) all (the) things (alley) we (in) use (five) Mr (minutes) AI (cool?), sir.



Share via