A local beauty brand has fielded immense criticism after announcing Gwyneth Paltrow as their guest speaker at a virtual wellness summit. 



Australia-based beauty brand Mecca recently announced Gwyneth Paltrow as the keynote speaker at Mecca Life, their virtual wellness summit (an actual thing), and found out very rapidly that their customer base will endure only a certain level of expensive wellness balderdash. 

As reported in The Guardian, cardiothoracic surgeon and author Dr Nikki Stamp wrote on the event’s Facebook page that Paltrow and her hokum brand Goop are peddlers of “enormous amounts of misinformation and make money by preying on women’s insecurities.” 

“Every time we endorse this behaviour, we allow it to continue. Mecca has always been a champion for women so now, when women are at risk, will you step up to the plate and cancel this terrible event? Or will you let Australian women be further exposed to her nonsense?”

The Goop-repreneur (not a thing) has been the victim of some low-level cyber shaming on the event’s FB page; terms like ‘peddler of woo’. 

‘Purveyor of expensive baloney for middle-class white ladies with more money than brains’ is perhaps a more accurate descriptor, but harder to fit on a business card. Not that ‘snake oil salesman’ was ever put on a business card; just ask fellow purveyor of expensive poppycock Pete Evans.

The venom spewed in Ms Paltrow’s direction seems substantially larger than her actual screen credits warrant; she was widely acclaimed for being excellent in Shakespeare in Love, does marvellous work whenever she appears on Saturday Night Live, and holds her own in the Marvel Cinematic Universe. But vagina candles (an actual thing; not a joke) and $70,000 private jet vacations is what she’s better known for these days.

Mecca has stocked items from Paltrow’s wellness brand since last year, including ‘GOOPGENES’, the “… All-in-One Super Nutrient Face Oil”, a “restorative face oil formulated with 9 nutrient-dense oils including bakuchiol, cacay, and amla, plus extracts like Schisandra fruit and squalane” 

30mls of which will set you back a tidy $167.00, because capitalism.

In 2018, the company settled a lawsuit for selling jade eggs marketed for vaginal insertion. Paltrow has also confessed to being purposefully stung by beespromoted vaginal steaming, and other miscellaneous new age exploitative claptrap.

‘Wellness summit’? Sure, where do I sign up? Wait, Gwyneth Paltrow’s speaking? That’s where we draw the line. Good day, madam.

A cursory Google search of the terms “goop Paltrow expensive bullshit” turned up a 2019 piece for The Atlantic, which in analysing the brand, the company, and the fact that it’s basically just there to sell overpriced garbage to rich idiots, made mention of how Goop’s chief content officer, Elise Loehnen, told the journalist Taffy Brodesser-Akner that the company’s amplification of unproven cures and uncredentialed health gurus is evidence that its employees are “just asking questions” about women’s health and well-being. 

“’Just asking questions’ is also a defence frequently invoked by anti-vaxxers, 9/11 truthers, and eugenicists.”

In January last year, Truth in Advertising watchdog (TINA.org) filed a complaint with the district attorneys of California alleging that Goop has continued to engage in deceptive marketing, alleging that Goop claims their products are “clinically proven” to treat such symptoms as anxiety, depression, OCD and more. 

Presumably ‘clinically proven’ inside the likes of The Ponds Institute and The Cussons Laboratories. 

Caveat emptor, ladies. Bathe regularly, exercise and avoid processed sugar and you’ll probably get similar results at a fraction of the price. (This advice – free – is backed by actual science.)





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