The amount of revenue lost to advertising fraud are head spinning as is, but come 2022, it will grown into a self-sufficient industry.
$50 for a phone number: Australian consumers price their data
The conversation around personal data circles around protection, however a new study found that Australians are open to monetising it.
Ford makes big play for autonomous ride sharing
Ford’s plan to unveil a fully autonomous vehicle by 2021 launches the company into four key collaborations with innovators in the sensor/mapping, computer vision, machine learning and visual neuroscience sectors.
How Oracle buys companies: Product before price
Oracle have built themselves into a tier-one tech marketing contender, but how did they do it? According to CEO Mark Hurd, its all in the approach.
Australians unimpressed With Digital Government
According to a new survey, most Australians are unhappy with the standard of Digital Government initiatives, as Andrew Birmingham explains.
Who is happier: Snapchatters or Facebookers?
Who is happier: Facebook users or Snapchatters? As Andrew Birmingham reports, a recent study has the answer.
The creepy fine line of targeted advertising
Andrew Birmingham traces the fine line between smart personalised marketing and poorly targeted advertising.
Uber set to turn off Canberra cabbies’ lights
With ride-sharing app Uber now set to be legalised in Canberra, Andrew Birmingham breaks down the particulars of the incoming legislation.
Banking industry struggling to meet customer expectations
The high standards of customer experience we now expect have those in the banking industry scrambling to catch up, as Andrew Birmingham explains.
The rise of the advertising technology industry
Andrew Birmingham has the need-to-know guide for the ever-changing advertising tech industry and the benefits you can reap.
Could a digital Government save Australia $20b?
Echoing the findings in a recent Deloitte study, Andrew Birmingham outlines how the Australian Government can save money by digitising transactions.
G is for Google: The new Alphabet
Google announced yesterday it has restructured its businesses under a new umbrella company called Alphabet Inc. Which-50 founder Andrew Birmingham explains…