Importance of the name game…

Importance of the name game…

Part of the value that your business offers is derived from its name; your brand alone may be worth more than the assets of the business itself, however, stop and think just how important the impact of a name is. What do you think when you hear Harley Davidson, Star Wars or Steers? Would you [...]
Architecture’s influence on interior design

Architecture’s influence on interior design

I was asked to write an article on how architecture and interior design influence one another. Now, it is no secret that the intersection of these professions and academic disciplines has always been fraught by seemingly irreconcilable points of view and, to this end, instead of basing this on fact, I decided to base it [...]