by Denise Shrivell | Aug 4, 2017 | Digital, Featured, Ladder, The Big Smoke Arena
Every Friday, The Big Smoke looks at industry news curated by MediaScope. This week, we look at who reigns supreme over the digital ad space, the push toward crowdsourcing automation, and a break up letter to ad spend.
by Denise Shrivell | Jul 28, 2017 | Digital, Featured, Ladder, The Big Smoke Arena
Every Friday, The Big Smoke looks at industry news curated by MediaScope. This week, we look at the healthiest brand in the world, the ad world at war with itself, and why all advertising philosophies are dead wrong.
by Denise Shrivell | Jul 21, 2017 | Digital, Featured, Ladder, The Big Smoke Arena
Every Friday, The Big Smoke looks at industry news curated by MediaScope. This week we look at the most competitive digital countries, the rise of boutique agencies and what defines a quality marketing team.
by Denise Shrivell | Jul 7, 2017 | Digital, Featured, Ladder, The Big Smoke Arena
Each week, we look at industry news curated by MediaScope. This week we look at the iPhone’s tenth birthday, the tennis playing AI and the end of publishing.
by Denise Shrivell | Jun 23, 2017 | Business, Digital, Featured, Ladder, Media
Every Friday, The Big Smoke looks at industry news curated by MediaScope. This week, we look at the most influential CMO’s and wonder if gender-focused media will ever die.