Who is your customer, really?

Who is your customer, really?

Usually when you hear this question, it is followed by something to do with identifying client industry, or prospect demographic. But here, I am considering a question that comes after you have identified a prospect organisation, and a question that is only relevant to B2B sales.   This is a challenge that is particularly pertinent [...]
Marketing Automation with Microsoft Dynamics 365

Marketing Automation with Microsoft Dynamics 365

Customer Relationship Management solutions should give you a full view of how your clients interact with you, usually across your entire organization, from first contact. This should include the marketing activity that often is responsible for first finding the prospect, and also for much of the ongoing nurturing both before the initial sale and during [...]