Why your business needs to embrace cross-channel loyalty

Why your business needs to embrace cross-channel loyalty

To truly maximise customer engagement, you need to embrace cross-device and cross-channel marketing. Australian consumers are using different devices and channels to interact with your business, so it’s important you’re talking to them at all of these touch points. In this article, we examine the benefits of targeting customer loyalty across different technological devices and [...]
Mobile loyalty – a necessity, not an accessory

Mobile loyalty – a necessity, not an accessory

Embracing mobile is crucial if you want to win over customers and increase their loyalty. Over 40 per cent of the world’s population owns a smartphone, according to Pew Research. And in the Asia-Pacific region, smartphone ownership is even higher – Deloitte reveals 84 per cent of Australians currently own a smartphone. More of us [...]
Why you need to get up, close and personal with customers

Why you need to get up, close and personal with customers

In the digital age, it’s crucial you engage with your customers if you want to increase their loyalty. Consumers today expect a personal touch and want your offerings to be specifically tailored to their needs. If you want to retain their business, you’ll need to get on board.   Let’s take a look at the [...]