Why your business needs to embrace cross-channel loyalty

Why your business needs to embrace cross-channel loyalty

To truly maximise customer engagement, you need to embrace cross-device and cross-channel marketing. Australian consumers are using different devices and channels to interact with your business, so it’s important you’re talking to them at all of these touch points. In this article, we examine the benefits of targeting customer loyalty across different technological devices and

Mobile loyalty – a necessity, not an accessory

Embracing mobile is crucial if you want to win over customers and increase their loyalty. Over 40 per cent of the world’s population owns a smartphone, according to Pew Research. And in the Asia-Pacific region, smartphone ownership is even higher – Deloitte reveals 84 per cent of Australians currently own a smartphone. More of us

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