How To Sell The Benefits Of The Benefits.

How To Sell The Benefits Of The Benefits.

In B2B Sales, there is a saying that you should sell the benefits that your product or service delivers, not the product or service itself. Here is an example: I recently spoke with the CEO of a chemical supply company. They sell specialist cleaning products to commercial and industrial businesses such as hotels, restaurants, schools, [...]
Peter Strohkorb Consulting wins TOP SALES WORLD Award

Peter Strohkorb Consulting wins TOP SALES WORLD Award

Peter Strohkorb Consulting wins TOP SALES WORLD Award 2018 for Best Sales & Marketing Assessment Tool.   Having been quadruple Top Sales World Awards finalists in 2016 and 2017, Peter Strohkorb Consulting has recently won a Top Sales World Award in 2018 for ‘Best Sales & Marketing Assessment Tool’ for the ‘Smarketing Tool’. Says Peter, [...]
Advice For Hiring Your First Sales Rep

Advice For Hiring Your First Sales Rep

I have this recurring kind of encounter with owners of small and medium-sized businesses. The conversation is always the same. and it concerns me so much that I decided to put my thoughts down for you here.     It happened again this week. The owner of a small/medium tech advisory business came to me [...]