How To Sell The Benefits Of The Benefits.

How To Sell The Benefits Of The Benefits.

In B2B Sales, there is a saying that you should sell the benefits that your product or service delivers, not the product or service itself. Here is an example: I recently spoke with the CEO of a chemical supply company. They sell specialist cleaning products to commercial and industrial businesses such as hotels, restaurants, schools,

Peter Strohkorb Consulting wins TOP SALES WORLD Award

Peter Strohkorb Consulting wins TOP SALES WORLD Award 2018 for Best Sales & Marketing Assessment Tool.   Having been quadruple Top Sales World Awards finalists in 2016 and 2017, Peter Strohkorb Consulting has recently won a Top Sales World Award in 2018 for ‘Best Sales & Marketing Assessment Tool’ for the ‘Smarketing Tool’. Says Peter,

Advice For Hiring Your First Sales Rep

I have this recurring kind of encounter with owners of small and medium-sized businesses. The conversation is always the same. and it concerns me so much that I decided to put my thoughts down for you here.     It happened again this week. The owner of a small/medium tech advisory business came to me

Why Marketing is no longer an Underdog to Sales.

The sales landscape has changed forever. Buyers are taking control of the sales process. They now conduct their own online research before they contact vendors, while many outbound sales techniques, such as cold calling and direct marketing, are becoming less and less effective, particularly in B2B. General marketing practices like trade shows and events, webinars

Ten seconds to decide

Your buyers decide in just 10 seconds whether you are worth their time. Are you in Sales? In this time of hyper-competition it is more important than ever to connect with your target market effectively and decisively, if you don’t want them to fall into the hands of your competitors. Less than ten seconds is

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