Why Marketing is no longer an Underdog to Sales.

Why Marketing is no longer an Underdog to Sales.

The sales landscape has changed forever. Buyers are taking control of the sales process. They now conduct their own online research before they contact vendors, while many outbound sales techniques, such as cold calling and direct marketing, are becoming less and less effective, particularly in B2B. General marketing practices like trade shows and events, webinars [...]
Ten seconds to decide

Ten seconds to decide

Your buyers decide in just 10 seconds whether you are worth their time. Are you in Sales? In this time of hyper-competition it is more important than ever to connect with your target market effectively and decisively, if you don’t want them to fall into the hands of your competitors. Less than ten seconds is [...]