The countrywide push for diversity is upon is. However, it is not always a benefit, and that is bleedingly obvious in the ad space. We should operate on merit, not quota.
Robert Strohfeldt
Robert started his career as a mathematician (BSc Pure & Statistical Maths UQ), working in market research for George Kelly. As well as sampling and data analysis (well before data the focus now on data), he became heavily involved in qualitative research. His clients included Johnson & Johnson, Cottee, Tooheys, Nestle, Goodman Fielder, Swift and Moore. He moved to advertising (Masius) in 1983, working in research and strategy. (Prior to the days of Planners). Over the next 7 years, he worked in strategy and management with McCann Erickson, Clemenger and Saatchi & Saatchi. At Saatchi, he met Grahame Bond (aka Aunty Jack) and we founded Bond Strohfeldt in 1990. For the next 14 years, the agency was in the top 10 Australian owned shops. It sported a diverse range of clients such as the ATO, Samsung, Bridgestone, BBQs Galore, Case Machinery, Ritz-Carlton Hotels, Daewoo, Trade Indemnity/QBE, Case Machinery and many more. Since 2009 he has run a specialist communications strategy and creative advisory firm, Strohfeldt Communications Group (www.thescg.com.au). They work with clients on an ongoing basis, as well as projects developing communications strategies and creative executions.