by Simon Marmot | Jul 17, 2019 | The Big Smoke Arena
Great marketers only have two targets, and they are both completely intertwined. The first is to create an ‘emotional connection’ between the customer and the brand to generate loyalty and trust. The second goal is to sell more products or services. So, if you want customers to engage at a deeper level with [...] 
by Simon Marmot | Apr 5, 2019 | The Big Smoke Arena
It’s not easy to make your content appealing to visitors. If you stick too much to one style, your content gets boring; if you change your style and text type too often, you’re not authentic and you could go ‘off brand’. Of course, there are several goals your content efforts need to meet [...] 
by Simon Marmot | Feb 11, 2019 | The Big Smoke Arena
Imagine the convenience of having someone at your beck and call, 24 hours a day, who never forgets to make follow-up emails with potential clients. That’s what tools like MailChimp or Active Campaign can do for you. Your potential customer need only complete a form in exchange for the lead magnet and then they’re [...] 
by Simon Marmot | Feb 11, 2019 | The Big Smoke Arena
With Digital Marketing services always on the expanse, small businesses and start-ups can find it tricky to prioritise where to focus their energy and budget to achieve the best results. There are plenty of offerings out there, like Search Engine Marketing, Conversion Rate Optimisation, Social Media Marketing and Content marketing, but it’s important to [...] 
by Simon Marmot | Nov 6, 2018 | The Big Smoke Arena
Hey all, I’m here in Brisbane, thought it’d be a good place to shoot some stuff. My hotel’s back there. And today I wanted to talk about the power of emotional connections and how we as humans, we don’t purchase products or services based on price or the product attributes, we actually purchase based on [...] 
