Seven tips to make your video content work smarter

Seven tips to make your video content work smarter

Great marketers only have two targets, and they are both completely intertwined. The first is to create an ‘emotional connection’ between the customer and the brand to generate loyalty and trust.     The second goal is to sell more products or services. So, if you want customers to engage at a deeper level with [...]
Why Your Customers Should Dictate Your Marketing Strategy

Why Your Customers Should Dictate Your Marketing Strategy

With Digital Marketing services always on the expanse, small businesses and start-ups can find it tricky to prioritise where to focus their energy and budget to achieve the best results.   There are plenty of offerings out there, like Search Engine Marketing, Conversion Rate Optimisation, Social Media Marketing and Content marketing, but it’s important to [...]