The problem with our misunderstanding of data is twofold: we suffer from a lack of proper education and of adequate access, and it is what kills marketing teams in any business.
Zena Churchill
Zena is a Senior Consultant at TrinityP3. Over the past 20 years, Zena has worked for some of the biggest international and national brands. Having worked both agency and client side, Zena has strong insight and experience across most facets of marketing, specialising in media, strategy and BTL.