Steve Brossman: The Authority Catalyst

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How Not To Lose a Sale on Price

Many service professionals are often compared on price and find it hard to justify their fees when asked why are they more expensive than their competition. In this video, I talk about how to quantify seemingly intangible value in a way that the prospect ends up saying. “Well, that makes sense. When do we get started?”

By using what is called “The Blueprint Conversion System”, the professional takes the focus away from the deliverables and places it on selling the system, not on themselves but purely on the outcomes.

By using what is called “The Blueprint Conversion System”, the professional takes the focus away from the deliverables and places it on selling the system, not on themselves but purely on the outcomes.

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