Meet an Influencer: The Authority Catalyst, Steve Brossman

We sat down with Steve Brossman, a man who has mastered the art of the blueprint, enabling your business to deliver results on your intangibles.

Coal or Diamonds

How are you communicating with the people that you are trying to attract? The way you communicate affects the way you attract prospects to you and your business. Your communication or sales pitch is what turns prospects into valued conversions!

How to grow your business over Christmas

What are you doing over the Xmas Break? January and February are most commonly the times of year when many businesses are in downtime, but it’s the perfect time to work on your business, and I want to work with you.

3 Ways to Boost Sales Funnel

I see people stressing about their sales process, because they are putting too much emphasis into the technical part of their process. In my 36 Minute Sales Funnel the emphasis is on 3 things, or as I like to call them, The 3 P’s: Position, Package and Persuade.

Is Your Sales Funnel Broken?

People ask, “what type of funnel do I need?” I tell them it doesn’t matter, funnels work, they are just the mechanism that filters and sends stuff out the other end. If sand goes in the top, sand still comes out the bottom.

The Credibility to Clients Code

For years, professionals, service providers and business owners have been seeking that elusive edge in the market. Yet with the arrival of the internet and social media…

How to sell your services for more

Too many people are stuck in a rut or are fixated on charging as a form of ‘cost recovery’. Thinking, if I do this for so many hours or perform a certain service, then I should be paid “x” amount.

Finding your real purpose

Purpose: Noun. The cause or belief that inspires you to do what you do “If you have a strong purpose in life, you don’t have to be pushed. Your passion will drive you there.”

Creating your positioning DNA

Position: Noun. High standing, important status.
“Your perceived position predicts your profits” Steve Brossman 2011 Let me begin with positioning at its most simple and day-to-day level…

Attracting Long Term, High Level Clients

Sadly, a serious back injury brought my career to a sudden halt leaving me to find another avenue to feed by hunger for sporting success. That’s how I ended up in the fitness…


Many service professionals are often compared on price and find it hard to justify their fees when asked why are they more expensive than their competition. In this video, I talk about how to quantify seemingly intangible value in a way that the prospect ends up saying. “Well, that makes sense. When do we get started?”
By using what is called “The Blueprint Conversion System”, the professional takes the focus away from the deliverables and places it on selling the system, not on themselves but purely on the outcomes.
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