Tag Archives: advertising

Current diversity drive leading to more division than harmony

The countrywide push for diversity is upon is. However, it is not always a benefit, and that is bleedingly obvious in the ad space. We should operate on merit, not quota.

The week in media: 23rd June 2016

Every Friday, The Big Smoke looks at industry news curated by MediaScope. This week, we look at the most influential CMO’s and wonder if gender-focused media will ever die.

media

The week in media: 16th June, 2017

Every Friday, The Big Smoke looks at industry news curated by MediaScope. This week we look at the coming ad war, how AI turned hype into results and the equation to make the sale.

media

The week in media: 5th May 2017

Every Friday, The Big Smoke looks at industry news curated by MediaScope. This week we look at how big clients are shaking up the marketing Industry, the concern about ad-spend and the habits of the world’s busiest people.

Media

The week in media: 28th April

Every Friday, The Big Smoke looks at industry news curated by MediaScope. This week, we look at the age of accountability, the AI awakening and ponder if it’s time to break up Google.

media

The week in media: 17th March 2017

Every Friday, The Big Smoke looks at industry news curated by MediaScope. This week we look at the five trends to watch in 2017, the successful company that moved its digital to AI and a reality check for those who love social media.

media

The week in Media: 10th March 2017

Every Friday, The Big Smoke presents industry news curated by MediaScope. This week, we look at what keeps the world’s largest CEO up at night, the new advertising way and how Zuckerberg rules us all.

media

The week in media: 3rd March 2017

Every Friday, The Big Smoke looks at industry news curated by MediaScope. This week, we teach you how to surf the next digital wave, how the Ad market is falling behind on media, and why you should meet Gen Z.

The week in media – 24th February 2017

Every Friday, The Big Smoke looks at industry news curated by MediaScope. This week, we chart the media landscape, we list the thirty ad people you should be following on Twitter, and we wonder if advertising can beat the alt-right.

media

The week in Media : 17th February 2017

Every Friday, The Big Smoke looks at industry news curated by MediaScope. This week we look at the 2020 economic forecast, the four traits every media agency should have and the failure of Adtech.

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