Every Friday, The Big Smoke presents industry news curated by MediaScope. This week, we look at the fence that Facebook has constructed, the home of the top 46 advertisers and the Dept of Justice vs. The Industry
Christmas comes but once a year, and with it comes the tradition of the annoying jingle. The science behind it is rather manipulating, but quite interesting.
Every Friday, The Big Smoke looks at industry news curated by MediaScope. This week we look at how the media business model paved the way for Trump and monetising the tide of yellow journalism.
Every Friday, The Big Smoke looks at industry news curated by MediaScope. This week: State of the Media Report 2017, can advertising support a free Internet and “What are you going to do about it?”.
The humble emoji is set to be big business, with domain company GoDaddy now registering URLs solely in emoji form. Yes, really.
Every Friday, The Big Smoke looks at industry news curated by MediaScope. This week: The nonsensical modern approach to monetising media, and the clients who are paying their agencies – to be inefficient.
Thanks to our friends at TrinityP3, Darren Woolley looks at what can be done to protect and enforce greater transparency in both media and advertising agencies, in response to recent Dentsu Aegis Network/Toyota issues.
Every Friday, The Big Smoke looks at industry news curated by MediaScope. This week: collaboration and chemistry, think like a data scientist, micro-influencers set for industry shake-up.
Each week, we look at industry news curated by MediaScope. This week we look at the future of invisible online advertising, and the 30 elements of consumer value.
Each week, we will look at industry news curated by MediaScope. This week we the definition of media in the digital and how creative in advertising is being devalued.
Each week, we will look at industry news curated by MediaScope. This week we look at the indefatigable notion of the idea, Apple shooting itself in the foot and the flow of information Facebook steers.
The recent Youtube ad fad of using our lack of patience as a marketing tool decimates my last nerve, as opposed to prying open my wallet.
Each week, we will look at industry news curated by MediaScope. This week we look at how publishers should focus on what social media doesn’t do, and the ad industry’s existential crisis.
Snapchat is no longer just for moody millennials, as politicians here and abroad perfecting the art of electronic self promotion.
Ahoy rabid Reddit fans! The most meaningless day of the week slips around so fast, doesn’t it? Check out this rubbish we brought back from the internet dump…
Ingeborg van Teeseling sets out to dispel the remaining stigma and dated stereotype surrounding single-dad families.
Two film students from Germany have submitted an ad of theirs to Johnnie Walker, and pre-warning, its a killer. Ready the hankie.
With derision shooting down the NSW Government’s Stoner Sloth Ad, we believe that the complete inadequacy of the campaign may be deliberate.
Andrew Birmingham has the need-to-know guide for the ever-changing advertising tech industry and the benefits you can reap.
Pinkwashing, as Maiya Elali outlines, is not an attempt at inclusiveness and it is not activism – it is, like all things big business, purely to make money.
The criticism over Ricky Gervais and Optus in the Netflix Australian release promo has Tom Jacobs…confused…isn’t the joke obvious? (READ: he can’t believe anyone could be so dumb and not get it FFS)
Change.org have started a petition slamming Victoria’s Secret for a less-than-perfect marketing campaign, but April Davis is wondering if it’s not as harmful as it appears.