With so many new startups promising to accurately analyse your DNA, researchers are finding that they’re promising results no-one can deliver.
It’s a long-running battle we all face. Logic, or intuition? Following your gut feeling might have a bad rap, but the brain is definitely telling us something.
The problem with our misunderstanding of data is twofold: we suffer from a lack of proper education and of adequate access, and it is what kills marketing teams in any business.
Super Mario is a complex man, beset by his desire to pursue his weaknesses: women, money, adventure. But does he need professional help?
Does the rise of Donald Trump spell the end of politics, or is he just the perfect candidate for the modern age?