Every Friday, The Big Smoke looks at industry news curated by MediaScope. This week, we look at the most influential CMO’s and wonder if gender-focused media will ever die.
A competitive price that stays ahead of the competition is a hard beast to tame, but in SpotLite technology, our partners at Invigor Group have manufactured a superb lasso.
The marketing world is adjusting to the fact that brand loyalty is dead. However thanks to our partners at SpotLite, they’ve developed a way to keep even the smallest retailers competitive.
The problem with our misunderstanding of data is twofold: we suffer from a lack of proper education and of adequate access, and it is what kills marketing teams in any business.
Thanks to our friends at TrinityP3, Darren Woolley looks at what can be done to protect and enforce greater transparency in both media and advertising agencies, in response to recent Dentsu Aegis Network/Toyota issues.
Andrew Birmingham traces the fine line between smart personalised marketing and poorly targeted advertising.