While many accuse the digital media of biased, unbalanced reporting, the truth is that it is nothing new.
Every Friday, The Big Smoke looks at industry news curated by MediaScope. This week, we look at the most influential CMO’s and wonder if gender-focused media will ever die.
Fake news is nothing new, however the 2016 remake is especially fraudulent, which legitimises it in the eyes of the reader. Stop the presses, I want to get off.
Every Friday, The Big Smoke looks at industry news curated by MediaScope. This week: The nonsensical modern approach to monetising media, and the clients who are paying their agencies – to be inefficient.