As a retired journalist, I’m concerned about the grammatical standards that pass as suitable. Call me a Nazi if you must – but what is right, is right.
The rules of grammar are rules for a reason. They shall not be broken, lest the breakee suffer endless harassment from Nazi types. You know what? Screw that.
As far as I’m concerned, there is always a place for correct grammar. And yes, it does matter.
People that say pacific instead of specific are widely regarded as the worst people in the world*, but sometimes we still say the wrong word out of context and a Harvard Linguist has helped us avoid all the embarrassment.