The rules of grammar are rules for a reason. They shall not be broken, lest the breakee suffer endless harassment from Nazi types. You know what? Screw that.
As far as I’m concerned, there is always a place for correct grammar. And yes, it does matter.
A retired journalist (and grandmother of our Editor), Gay Mackie is concerned about the slip of grammatical standards, so she’s vowed to do something about it.
People that say pacific instead of specific are widely regarded as the worst people in the world*, but sometimes we still say the wrong word out of context and a Harvard Linguist has helped us avoid all the embarrassment.