Terrible news for the introverts among us, the concept of being alone is now quite trendy. Great.
The concept of being ‘woke’ has been around since the 1940s, but only in the past decade have we attempted to cash in on it.
With the Gillette ad firmly in the zeitgeist, it’s best that we register the response we had to it, and whether we learned anything.
Today, Caltex trumpeted a World Cup marketing push honouring Tim Cahill. With the preliminary squad also announced today, some believe the team should be picked on form, not market value.
The countrywide push for diversity is upon is. However, it is not always a benefit, and that is bleedingly obvious in the ad space. We should operate on merit, not quota.