Now that Airbnb and Uber have firmly established themselves, their marketers are looking at ways to ensure they’re taken seriously.
Every Friday, The Big Smoke looks at industry news curated by MediaScope. This week we look at the five trends to watch in 2017, the successful company that moved its digital to AI and a reality check for those who love social media.
The problem with our misunderstanding of data is twofold: we suffer from a lack of proper education and of adequate access, and it is what kills marketing teams in any business.
For my money, advertising in magazines just doesn’t work. But there is another way. Let your copy sell your advertising, and not the other way around.
We spoke with the Global Ceo of TrinityP3, Darren Woolley about the quickly growing digital space, and the importance of marketing mirroring strategy.
As the hipster becomes nothing more than a marketing ploy, there is but one word that can tap into that market: “Brooklyn”.
Every Friday, The Big Smoke looks at industry news curated by MediaScope. This week we look at how the media business model paved the way for Trump and monetising the tide of yellow journalism.
The humble emoji is set to be big business, with domain company GoDaddy now registering URLs solely in emoji form. Yes, really.
Thanks to our friends at TrinityP3, Darren Woolley looks at what can be done to protect and enforce greater transparency in both media and advertising agencies, in response to recent Dentsu Aegis Network/Toyota issues.
Snapchat is no longer just for moody millennials, as politicians here and abroad perfecting the art of electronic self promotion.
Adult diaper sales are set to exceed those of the baby variety by 2020, with ageing populations and slick marketing making all the difference.
Despite their aims, the 250 million dollars Australian Universities have spent on rebranding will only seek to trade mortarboards for buzzwords.
Sophie Hatten and Facebook have a complicated relationship, one made worse by the fact that Facebook keeps trying to sell her to herself.
Andrew Birmingham traces the fine line between smart personalised marketing and poorly targeted advertising.
Killing your business by giving your hard work away for free? Denise Shrivell looks at the latest weak in media.