The week in Media: 21st July 2017
Every Friday, The Big Smoke looks at industry news curated by MediaScope. This week we look at the most competitive digital countries, the rise of boutique agencies and what defines a quality marketing team.
The week in media: 23rd June 2016
Every Friday, The Big Smoke looks at industry news curated by MediaScope. This week, we look at the most influential CMO’s and wonder if gender-focused media will ever die.
The week in media: 16th June, 2017
Every Friday, The Big Smoke looks at industry news curated by MediaScope. This week we look at the coming ad war, how AI turned hype into results and the equation to make the sale.
The week in media: 2nd June, 2017
Every Friday, The Big Smoke looks at industry news curated by MediaScope. This week we gaze at Mary Meeker’s Internet trend report, where the tech giants will stand in the future, and Amazon’s shift into…investigative journalism?
The week in Media: 26th May, 2017
Every Friday, The Big Smoke looks at industry news curated by MediaScope. This week, we bid farewell to big data, we analyse the key trends on how different generations consume media, and we illustrate why journalism is not dead.